While the relationship between the IT industry and automobiles is becoming more and more close, the global automotive industry has undergone a major transformation. With the rise of international Internet giants such as Apple and Google, many new and diversified companies have begun to enter the automobile manufacturing industry, involving companies such as LeTV and Gree. The trend of the car began. Netcom's statistics on companies currently involved in cross-border manufacturing found that seven companies including Apple, LeTV, Foxconn and Tencent will develop and manufacture new energy vehicles, while the other three companies choose to develop and manufacture driverless cars. Most of the companies in this statistic have participated in the Internet and parts fields related to automobiles, and only Gree has not been involved before.
Cross-border enterprises are currently mainly involved in the field of research and development direction Gree home appliances new energy vehicles Foxconn + Tencent Communications, parts manufacturing + (Internet, e-commerce) New energy vehicles easy car Internet, e-commerce new energy car LeTV Internet, e-commerce new energy car easy To the car taxi software new energy car Apple electronics new energy car Sony electronics, parts manufacturing driverless car Baidu Internet driverless car Google Internet driverless car
New energy and driverless technology are important directions for the future development of the automotive market. In the automotive industry, industry giants such as Mercedes-Benz, BMW and Audi have already started research in related fields. For example, BMW has launched i3 pure electric vehicles and i8 hybrids. In the sports car, Audi showed autopilot technology at the 2015 CES show. It is not difficult to see from the above table that the automobile development projects of the nine technology companies are mainly aimed at new energy vehicles and unmanned driving. Among them, Sony, Baidu and Google mainly develop unmanned vehicles, while the other six companies intend to build Intelligent electric vehicles that can be mass-produced in a short period of time. In addition, it is worth mentioning that in addition to Apple, Sony, Google and other international technology industry, domestic companies have also entered the automotive field.
Good car, Gree, Gree officially announced the car
Founded in 1991, Zhuhai Gree Electric Co., Ltd. is the world's largest professional air-conditioning enterprise integrating R&D, production, sales and service. In recent years, Gree Group has continued to diversify its investments to cover more fields. Recently, Dong Mingzhu, chairman of Zhuhai Gree Electric Co., Ltd. officially announced the construction of the car. At present, Gree Group is planning to acquire Zhuhai Yinlong New Energy Co., Ltd., which currently has an annual production capacity of 100,000 pure electric SUVs to help Gree build vehicles close to capacity support.
Zhuhai Yinlong New Energy Co., Ltd. has invested in industrialization since 2009, with the goal of building a new lithium, battery, electric vehicle powertrain, vehicle, smart grid peaking and frequency modulation system research and development, production, sales and technology. Energy closed cycle industry chain. By the end of 2015, Zhuhai Yinlong has three production bases in Zhuhai, Guangdong, Wu'an and Shijiazhuang, Hebei, with an annual production capacity of 33,000 pure electric buses, 100,000 pure electric SUVs, 620 million amps of batteries, and lithium titanate batteries. The raw material is 5,000 tons and the energy storage capacity is 800MW. The capacity of 100,000 pure electric SUVs that have been formed has greatly helped Gree to build cars, and it means that the products of Gree launched in the future are expected to enter the SUV field.
At the end of 2015, Gree set a goal of 500 billion yuan for five years. In order to achieve this goal, Gree urgently needs to find growth points beyond the core business of air conditioning. Looking at Gree's business, if you want to achieve the 200 billion plan, it is difficult to achieve the goal by relying on mobile phones, and the layout of new energy vehicles has become a good direction. Globally, a number of technology companies have deployed new energy vehicles in the field and began to move closer to the US electric vehicle manufacturer Tesla. In China, charging pile facilities have also begun to improve year by year, and policy dividends are also coming, and new energy vehicles are expected to usher in an outbreak.
Foxconn + Tencent teamed up with Harmony to establish Harmony Futeng
On December 21, 2014, Hong Kong-listed auto dealer group Harmony Automobile announced the issuance of additional shares, and Foxconn became its second largest shareholder. Tencent also cooperated with Harmony Auto, and the three jointly created Harmony Futeng. The three shareholders will invest 1 billion yuan to make a fund, and then invest in an innovative company to create pure electric vehicles, operating independently. Several shareholders agreed to be an international luxury brand.
The company's mainland headquarters in Shenzhen, because Tencent and Foxconn's base in Shenzhen. The new company will open a research and development base in Munich, basically for the mechanical development of the first car, and IT including automatic driving is also necessary, because the resources are all there. There are also several places to set up offices, such as Beijing and Taiwan. Foxconn has a lot of research and development work in Taiwan. The new company will also use the resources of shareholders, such as Foxconn has its own battery factory, battery development. Tencent also has many resources to make use of it.
Car internet media made electric supercar
Founded in 2014, Weilai Automobile is headquartered in Shanghai. The founders include Li Bin, Chairman and CEO of Easy Car Network, and a series of Internet entrepreneurs. Li Bin is the chairman. Weilai Automobile is registered in Shanghai. The company invited former Ford and Maserati executives Martin Leach to serve as president. The company employs more than 300 people, most of whom are engaged in research and development. The company is also in Silicon Valley, Munich, Germany, London, and China's Beijing and Shanghai have established branches.
The first product of Weilai Auto will be a high-performance electric sports car that will do better with the standard Tesla. It also said that the first product has 1000 horsepower, accelerates from standstill to 100 km/h within three seconds, performance benchmarks LaFerrari and McLaren P1, and will be launched in the second half of 2016. In addition to the electric supercar, the company also plans to produce the Volkswagen model, which is only half the price of the Tesla Model S (the car is priced at RMB 620,000 in China).
On April 6 this year, Weilai Automobile and Jianghuai Automobile reached a strategic cooperation agreement. The two sides will conduct comprehensive strategic cooperation in the field of electric vehicles, and the overall cooperation scale will reach 10 billion yuan. The strategic cooperation between the two companies involves technical exchanges and cooperation, supply chain optimization and sharing, establishment and sharing of advanced manufacturing systems, innovative marketing services, and capital cooperation in the new energy automobile industry chain.
LeEco Announces LeSEE Plan to Make Super Cars
On January 20 last year, LeTV announced that it would create a "super car" that is intelligent, Internet-based, and purely electric. At the same time, LeTV released the first product related to the car-making plan - the smart car UI system LeUIAuto version. LeTV's strategic partner, BAIC Group also provided LeTV support in the hardware part of electric vehicle technology and related parts and components. It is not surprising that BAIC and LeTV jointly built a car. In April 2014, Xu Heyi, the chairman of BAIC, put forward the idea that “automobile companies may become OEMs of Internet companies in the futureâ€, even named “LeTV.comâ€. ", expressed the willingness to "produce OEM LeTV". In August of the same year, LeTV, as the second largest shareholder, invested in the US high-tech pure electric vehicle design company Atieva with BAIC. On April 20 this year, LeTV officially unveiled the new LeSEE concept car and announced the LeSEE plan.
With partner FF officially established in North Las Vegas, LeEco became the first company in the world to have an Internet car manufacturing plant. In addition, Aston Martin will be the Lexus foundry factory, LeTV will have two major factories to provide production support, while the two factories will gradually achieve resource sharing. It is understood that the first phase of FF new plant capacity will reach 10-15 million. In terms of scale, LeTV is expected to build more products in the future and follow the market trend.
It should also be noted that the joint venture between LeTV and Aston Martin is not only a LeTV supercar, but also a partner of Aston Martin and LeTV, the American start-up electric car company Faraday Future. Electric car. In terms of business content, it will include the development, production, manufacture and sales of electric vehicles. In the future, LeTV will help Aston Martin to increase sales through its e-commerce platform, Internet communication and marketing resources, and gradually achieve mutual benefit and win-win for partners.
Easy to build a rental electric car
On February 3 last year, Yizhi, Chery and Botai announced that they would establish the “Yiqitaixing†joint venture company to launch a shared smart internet electric vehicle, which only provides rental services, with a single day cost of 99 yuan. In this car, Botai provides car networking technology, easy to provide intelligent sharing platform, Chery is responsible for vehicle development and manufacturing. The first car will be an iqi car built on the QQ platform by iVokaOS, which is an electric car with a cruising range of 200 kilometers. The car's iVokaOS system can select the best route to avoid congested sections based on big data intelligent navigation, and can choose the lowest price parking space nearby.
Apple builds smart electric car
According to the overseas media "Wall Street Journal", Apple has quietly launched the electric smart car program codenamed "Titan" to develop electric vehicles similar to minivans. In addition, the British "Financial Times" also reported that Apple has established a secret research laboratory, and is actively recruiting a large number of automotive experts. Among them, Johann Jungwirth, president and CEO of Apple's North American R&D Center, which was dug from Mercedes-Benz, is undoubtedly the most popular case.
The Wall Street Journal said that Apple's car project was personally approved by CEO Tim Cook, Apple's iPod and iPhone designer and former vice president of Apple product design, Steve Zades, who was a senior executive at Ford. Steve Zadesky is the head of the team. Apple seems to have begun to discuss specific details with other car manufacturers and component suppliers.
Sony is involved in self-driving cars
Sony has previously announced that it will invest 100 million yen in ZMP, a Japanese company engaged in the development of auto-driving technology, to formally enter the field of self-driving cars. At present, autonomous vehicles need up to 10 cameras. Sony has produced on-board image sensors, and its sensitivity is claimed to be ten times that of today's ordinary car sensors, making it easier to shoot objects in low light conditions. ZMP has already started selling RoboCar PHV self-driving cars with Microsoft. In cooperation with Sony, Sony will be able to integrate its in-vehicle sensors with ZMP's software technology to further participate in the future of smart car manufacturing.
Baidu develops "semi-" driverless car
More safe than manual driving is a driverless car, and Baidu, the leader in the domestic Internet industry, began to develop this technology. Yu Kai, deputy director of Baidu Deep Learning Lab, confirmed in an interview that they did launch a driverless car development plan, but this car can only be called a semi-driving car, and the driver needs to intervene. Baidu's goal is to first develop a car with partial driverless features.
In addition to the independent research and development of automotive products, Baidu has also launched car-connected products and cooperated with BYD and other car companies. When BYD Song went public, CarLife, an in-vehicle system, was introduced to seamlessly integrate the user's smartphone with the in-vehicle system. The rich functions of the mobile phone are used on the navigator through the USB cable to realize the interconnection between “people, cars and mobile phonesâ€.
Google develops driverless technology
Google has been researching driverless technology for a long time. As early as 2010, Google demonstrated driverless technology. It is understood that the Google Driverless Car project is led by SebAstiAn Thrun, director of the Stanford University Artificial Intelligence Laboratory, Google engineer and one of the creators of the Google Street View map service. There are 7 test vehicles, including 6 Toyota Prius and 1 Audi TT. In 2012, after the United States issued a road permit for Google’s unmanned vehicles, Nevada has completed more than 700,000 kilometers of road surveys, including a total of car accidents.
When it comes to driverless technology, Google believes that radar, lane keeping systems, laser ranging systems, infrared cameras, stereo vision, GPS/inertial navigation systems, and wheel angle encoders are the core components. Because there is no traditional mechanical device such as steering wheel, throttle, brake, etc., the Google unmanned vehicle is completely self-driving. The principle is that the scanner on the roof emits 64 laser beams and continuously detects the surrounding environment; The acceleration and angular velocity of the vehicle in three directions are measured by the bottom system; and the surrounding real scene captured by the on-board camera is integrated into the on-board computer to realize the perception and analysis of the physical environment.
Summary: It is not difficult to find out that companies that enter the automotive industry across the field are industry giants who have achieved great success in their respective fields and have sufficient technical and financial resources. It is still unclear whether the independent research and development or the partners in the automotive industry will work together to launch products that are recognized by the automotive market in the future. What is certain is that cross-border enterprises will inject new vitality into the development of the automotive industry and accelerate the application of high-tech products.
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