Ten years of hardships and hardships rushed to elevate the eyebrows of the sword, Anhui Xingma high-profile into the heavy-duty car market (China Automotive News) From the official opening of the Beijing International Motor Show, there is still a week, the company is facing the community outpost warfare began. It wasn't the big companies that used to fly at the beginning but it was a fast-rising rookie car manufacturer, the Anhui Xingma Auto Holding Group Company. On June 3, the pre-show press release and new car unveiling ceremony of the Xingma Group were held in a high profile at the Beijing International Convention Center. The conference was hosted by Zhang Hongmin, a well-known announcer of CCTV. Among the guests was not only the Mayor of Ma'anshan, where the Xingma Group is located, the vice chairman of the Federation of Machinery Industry Zhang Xiaokai, and the Minister of Foreign Affairs of Mitsubishi Fuso Truck and Coach Co., Ltd. The rare Chinese Academy of Engineering Academician Guo Konghui also appeared on the rostrum. With such a high standard, dozens of reporters who are well-informed are also greatly surprised. The Xingma Group has always been low-key and has never spoken outside, and has never participated in the Beijing auto show. But this time, he played high-profile in an unusual manner. What is the reason? What happened behind this? Liu Hanru’s automobile heart must say Xingma, so I have to mention Liu Hanru. Because the stars and horses grew from small to large, the entire development process is inseparable from Liu Hanru. Liu Hanru's current title is the chairman and general manager of Anhui Xingma Automobile Holding Group Corporation. But before he took the leadership position 10 years ago, this factory was only a small construction machinery factory with 200 people. If Liu Han breaks down the product structure and reorients the direction of the company's development, Xingma will become the leader of the national engineering special-purpose vehicle industry in a few years. In April 2003, Xingma Auto was successfully listed. Last year, Xingma Automobile Co., Ltd. produced and sold nearly 5,000 special vehicles. However, dazzling achievements did not tie Liu Hanru's heart. In his years of production practice in the field of special vehicles, he saw that 70% of special vehicle chassis came from imports, and Xingma became the largest user of imported heavy-duty truck chassis. In reality, Liu Hanru, who graduated from the Automotive Department of Hefei University of Technology in 1988, was shaken. Although he wanted to significantly increase the proportion of domestic chassis use, the disappointing performance of domestic cars and the ultimate choice of users made him feel very frank. “Being a truck with its own brand to win glory for the country and win brilliance for the people†has become an intractable complex in his mind. Therefore, he placed his hope of building a complete vehicle on making the Xingma stronger and bigger. It can be said that Xingma’s step-by-step process is the process in which Xingma’s vehicle dream is approaching realization day by day. Build the best platform In the past two years, the high fever of the heavy truck market has attracted many “gold diggersâ€. However, at the end of last year, the growth rate dropped drastically, and many heavy truck companies felt heavy pressure. At a time when the market has entered the market at a low tide, is it not a big risk for the stars? Xingma is not worried. Although Liu Hanru resigned from the position of the general manager of the joint-stock company he had created, the production and sales volume of nearly 5,000 units of the joint-stock company could still serve as a basis for the natural market for heavy-duty vehicles. Liu Hanru disclosed that “This year, we plan to produce and sell 2,000 vehicles, most of which will be supplied to stock companies, and the rest will be supplied to local markets.†For funds, many people speculated that since Xingma is a listed company, out of ten stocks are from the stock market. "Circling Money" has developed the company's heavy vehicles, but this is not the case. Despite the difficulties faced by state-owned enterprises in lending to banks, and in order to regulate the actions of listed companies, joint-stock companies and group companies have been fully publicized economically. "There is no question of using the company's funds to support heavy-duty vehicles." Liu Hanru particularly emphasized that funds for heavy-duty vehicles are self-funded. Someone asked, leaving the stock company, the front page can start from scratch? There is such a thing in the world. Why? With Liu Hanru's achievements in the country's largest dedicated production base in 10 years and his credibility. The investment institutions are optimistic about the capabilities of Liu Hanru and believe that the heavy-duty vehicle project will succeed in his hands. With funds, Liu Hanru wants to build a domestic best truck factory. Two years ago, when reporters obeyed the company's interview, they couldn't even see the shadow of heavy vehicles. Today, a large modern factory building that covers an area of ​​one square kilometer, together with the most advanced equipment in the field of heavy vehicles today, is already a fact. What kind of technology to build the best truck in China to build what kind of car is a difficult problem placed in front of Liu Hanru. At present, many new heavy-duty vehicle companies that are launched are optimistic about the mature Steyr platform. However, Liu Hanru believes that "Steyr technology has its advantages, but after all, the introduction of time is too early. And Europe's first-class truck technology is good, but the cost is too high, the market capacity is limited." Liu Hanru said, "From our modification In practice, the Japanese cars in the imported cars account for the vast majority. The prices are lower than those of the European cars, but the performance is similar. Therefore, the Japanese heavy-duty trucks have become the main models for the users to purchase imported cars." So, how to use Japanese cars? The technology of heavy-duty vehicles was grafted onto Xingma’s own “Hua Ling†brand. Liu Hanru said: “We are the largest user of Mitsubishi Fuso in Japan. According to the agreement, we assembled Mitsubishi heavy trucks in the form of CKD. There are brands that affirm the win-win interests of the Japanese side. As a result, Mitsubishi agreed to transfer the entire vehicle technology in the late 1990s and the next 10 years to Xingma in a rolling manner.†So, build on this advanced platform, technology It is ahead of the existing mass-produced heavy trucks in China, and the price is lower than that of imported vehicles and joint venture European-style cars, and it has a completely independent intellectual property rights of the new “Valinâ€. Card, it is like a sharp sword with a raised eyebrow. In the past, Xingma has been focusing on production in special car collars, never promoting it in the media. Even for heavy-duty vehicle projects, Xing Ma still refuses to speak out because the preparatory stage has been in the early stage and the conditions and products have not met the conditions for their respective propaganda. Now it's different, everything is ready, and the Star Horse is going to a heavy car market
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