On November 13th, 2010, the Bridgestone “ECOPIA National Truck Show†with the theme “Green Tomorrow and You Together†entered Hangzhou, bringing a fashion trend of “green, low-carbon, and environmental protectionâ€.
According to reports, Bridgestone's "ECOPIA National Truck Tour" activity has been held in Shanghai, Harbin, Beijing, Qingdao, and Nanjing in five cities before the exhibition, and has achieved great social influence. More Hangzhou citizens will learn about tires through tour events, participate in the environmental performance and low rolling resistance of ECOPIA products, and take into account the many advantages of comfort and wear resistance. At the same time, ECOPIA's green song partner will also pass through Hangzhou station. Activities to enhance understanding of the concept of environmental protection.
The tour of Hangzhou Station still follows the previous form of activity. The entire site will also be filled with green, environmentally friendly and low-carbon atmosphere. In addition to the display of various ECOPIA tyres in the exhibition area, the “Pride†will be set in the experience area. How many puzzle games, "ECOPIA Wikipedia" green, eco-friendly tire cycling experience, "Environmental Defence War" shooting game, "FLASH game challenge", "Green Wish" and other interactive games will be notified. I believe these experience activities are fun and entertaining. It will also bring a lot of fun to Hangzhou residents' weekend life. It is worth mentioning that the “Green Wish†link will be specially set for the tour activities: Citizens will wear headphones, and they will be able to make a green wish together with Bridgestone by designing a unique “Wishing Tree Hole†in the car. Imagine a green future.
As a global leader in the tire industry, Bridgestone has always been committed to technological innovation, treating the protection of the environment as a corporate social responsibility and providing consumers with even better tire products to reduce the impact on the environment. Bridgestone's environmental protection flagship brand “ECOPIA†(Chinese name green song partner) is a new word created by Bridgestone and created by a combination of ECOLOGY (environment) and UTOPIA (Utopia). It is full of Bridgestone The vision and corporate mission of Green Home. The ECOPIA brand is also the first to break the tire industry's previous practice of dividing brands based on their basic performance (sports/comfort/off-road, etc.), using the environmental protection brand as a common gene, and focusing on solving future car consumption needs.
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