In recent years, the construction machinery market in China has developed rapidly. Although in 2011 it experienced a rare “winter†market, it still failed to stop its growing momentum. According to the data, 39 out of the top 50 global construction machinery manufacturers, of which 37 have entered China, have built a sound business system. This figure attests to the prosperity of China's construction machinery market, but also exacerbated the pressure of market competition. As far as domestic enterprises are concerned, with the growth and expansion of brand enterprises, the Chinese construction machinery market has gradually become the protagonist of the industry giants. In order to seize more market share and determine its leading position, the competition among various companies is also becoming increasingly intense.
Since 2010, China's construction machinery industry has gradually matured, the brand effect has become more apparent, the market has become more concentrated, and the competition among enterprises will gradually become more rational. Judging from the current situation, although irrational sales phenomenon exists, its influence is weakening, and a fair competition order based on technology, service, and quality is gradually being established. The company also pays more and more attention to maintaining a rational business philosophy, consciously safeguarding the industry's normal and fair market competition order, adopting a marketing model that conforms to the laws of the market, and relying on high-quality product quality, timely and effective after-sales services, and continuously innovative technologies to compete. , and then win the market.
While China's construction machinery industry is rapidly rising, the core competitiveness of enterprises is constantly changing, and the product prices gradually shift to product quality. Technological innovation, the "strong support" that determines the quality of products, has enabled the major companies to attack you and defend them.
According to the reporter of the China Construction Machinery Business Network, enterprises have established technological R&D centers in order to gain leading technological advantages, such as Xugong Group's “Jiangsu Xuzhou Construction Machinery Research Institute†and Zoomlion’s “National Concrete Machinery Engineering Technology Research Centerâ€. Industrial shares "National Engineering Research Center for Earthmoving Machinery Industry" and Doosan (Shandong) "Loader R & D Center" and so on. Through independent innovation and the establishment of a technology R&D system combining production, education, and research, or through the introduction, digestion, absorption, and innovation, we are constantly advancing toward the international advanced technology level, and truly pursue product quality improvement and technological progress.
In 2011, under the support of technology, the two 1000-ton all-terrain cranes independently researched and developed by XCMG passed the product appraisal organized by the China Machinery Industry Federation, and Sany Heavy Industry’s 1,000-ton all-terrain crane successfully completed the lifting experiment. Marking the country following Germany and the United States, China has become the third country that can develop and produce thousands of tons of all-terrain cranes. XCMG's walking excavators and asphalt sprinklers, Zoomlion and Sany Heavy Industry have developed and manufactured 3000-ton crawler cranes and concrete pump trucks over 80 meters in size, and obtained a number of patents. The products are intelligent and core technologies. There are new breakthroughs in appearance and appearance. Liugong introduced the CLG855N energy-saving and environmental protection loader, and XGMA introduced 2011 new improved products. The Shantui hydraulic bulldozer project was accepted by the Ministry of Science and Technology, Tianjin Shanhe's first pavers and milling machine successfully went offline, etc. The construction machinery industry has achieved gratifying achievements in energy conservation and emission reduction, product structure optimization and product quality improvement.
The continuous upgrading of technology is the most effective way to promote the progress of the industry. With the development of science and technology, people's needs have increased, focusing on technological innovation, achieving higher cost-effectiveness, and producing more environmentally-friendly products are the primary tasks of technological progress at this stage. It is believed that after several years or even more than ten years of development, the independent innovation of ethnic enterprises will surely become the mainstream trend, laying a good foundation for China's construction machinery industry to achieve a technologically leading position in the world and the healthy development of the future. Therefore, the importance of technology competition among enterprises is a manifestation of the gradual development of China's construction machinery industry.
In 2011, the Chinese construction machinery industry embarked on a development path that was high and low, while the market demand continued to fall. On the one hand, it was an increasingly high enterprise development goal. The result of the two-phase collision was the unprecedented increase in industry competition. Meet each other and meet each other. "The competition between companies has gradually expanded from the initial product level to other fields. So we have found that more and more companies are starting to play "service cards."
Nowadays, with the intense competition in the industry, the advantages of the first-tier companies' products are weakened, and the importance of services is gradually highlighted. Most companies in the industry have realized that winning factors in the market are indispensable in addition to core products and quality services. Relying on thoughtful and thoughtful services and increasing the market share through follow-up purchases has become an irrational and meticulous task for companies. Another magic weapon.
With the intensified reshuffling of construction machinery, the competition of various enterprises in the centrifuge industry is also becoming more and more intense. The major companies strive to survive and develop.
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