One of the top ten global tire brand Cooper Tires (Cooper Tires) recently held in Guangzhou in Guangdong in 2011, "the value of success, Yu potential co-liter" Retailers General Assembly, representatives from the Guangdong province outstanding retailers nearly 300 attended Meeting. The South China market has always been the core area of ​​Cooper Tire in China. Dr. Allen Tsaur, the general manager of Cooper Tire's global operations in Asia Pacific, and Yang Wei, the deputy general manager of Cooper Tire China, came to Guangzhou to participate in the event. Representatives of retailers from all over the world shared the Cooper China strategy and delivered the South China market focused on Guangdong as the key information for Cooper's China strategy.
In the booming Chinese automotive market and mature automobile consumption, Cooper Tire always stands at the forefront of the market, with the “Double-Brand Re-channel Adherence to Customer Orientation†strategy in China to provide quality for consumers, channel customers and partners. The product and value. In 2011, for Cooper, it was an important year for China's strategic layout. This year, Cooper will launch two ultra-high-performance tires and one SUV tire in the Chinese market. At the same time, the company's Starfield brand will continue to improve its products. The line offers more choices for consumers who are pursuing high-quality, cost-effective tires.
“China is currently the world’s largest automotive consumer market. Its huge market potential and complexity has prompted Cooper to adopt a dual-brand strategy, with clear and differentiated brand positioning, and providing quality and richness to different consumer groups. Dr. Cao Kechang, a tire product, said, “Cooper has deep technical strength. As a hundred-year brand in the tire industry, although it has not been in China for a long time, it has launched a new product designed and produced for China that is locally developed.â€
The South China market, centered on Guangdong, has the largest domestic auto consumption market and a relatively mature automotive culture environment. It is an important strategic market for Cooper China. In 2006, when Cooper officially entered China, it started from Guangdong and took the first step to enter China as the tire of the A1 race in Zhuhai. The huge market capacity and mature automobile consumption culture in South China have given birth to Cooper’s core strategy of deep-growing South China. Cooper company is confident, determined, and more powerful to seize the South China market.
Looking to the future, relying on Cooper's latest tire product and technology R&D capabilities, with the support of a channel sales network composed of many outstanding distributors in South China, Cooper will continue to dig deep into the South China market and lay a solid foundation for the country’s strategic layout.
About Cooper
Cooper Tires, one of the world's top ten tire brands, is a strong leader in the global replacement tire market and is currently the second largest listed tire company in North America. Cooper's manufacturing and technology bases are located in three continents in North America, Europe and Asia. Its products cover the multi-stage tire market, from family cars to luxury sports cars, from off-road vehicles to large trucks, from power cycles to super-motorcycles, and to extreme environments. Special tires and racing tires.
In April 2006, Cooper Tire officially entered China and established Cooper Asia Pacific headquarters in Shanghai. In terms of car tires, Cooper Tire expanded its tire market share with brand strategies at different levels and launched Cooper and Starfield, two brands that meet different customer needs. In terms of truck tires and tires, Chengshan Tire has inherited the experience and advantages of R&D and manufacturing of truck and bus tires. Cooper owns a number of card and passenger car brands targeting different market segments, including American professional passenger car tires developed specifically for Chinese road conditions. Dean Tire and so on.
In May 2008, Cooper Tire established the Asia Pacific Technology Center in Shanghai, which is the third largest research and development center for Cooper following US headquarters and Europe. The R&D work for users in the Asia Pacific region, especially in China, will be the Asia-Pacific R&D center. Work focus.
In March 2011, Cooper Tire invested a total of 116.50 million U.S. dollars, increased its stake in its subsidiary Cooper-British Construction & Automotive (Kunshan) Co., Ltd. from 50% to 100%, and changed its name to Cooper Tire ( Kunshan) Co., Ltd. The subsidiary currently produces a wide range of passenger car and light truck tires for North America and Europe, and its products will be sold domestically.
Since entering the Chinese market, Cooper has gained extensive attention from the industry and the media for its excellent product quality and unique marketing methods. Its tires such as the Discoverer STT, Zeon 2XS, Zeon CS6, Zeon XST-A, and PTR ATS have been repeatedly obtained. Professional media awards. Cooper uses advanced patented technology and high-quality production materials, through perfect production processes and standards and strict production link control to control production costs and achieve the pursuit of high-quality tires.
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