In the first week after the Spring Festival, major LED companies have conducted market analysis on their own LED products, adjusted their sales strategies, and are recruiting and preparing for the fight. In the following year, the LED lighting industry will usher in a battle. What kind of war? In this war, how can we win? Experts from the market of Hemai Optoelectronics analyzed that high cost performance is not only the first condition for consumers to choose products, but also a magic weapon for LED companies to win.
From the consumer's point of view, the biggest market obstacle for LED lighting products is price. If the price of LED lighting is minimized, the LED market will be wider. At present, in the LED lighting industry, the price competition of major LED lighting products such as Qinshang and Philips is very fierce, and the price can become a competitive advantage between enterprises. Some companies took the lead in launching the price revolution of LED lamps, and drastically adjusted the price of LEDT8 tubes in their own parts. The price adjustment rate exceeded 20, which shocked the LED industry. However, the price of LED lighting lamps will not fall. Outrageous, it is like, the price of the washing machine can not fall to the price of cabbage, the price of the car can not fall to the price of chopsticks, from a certain point of view, everything will have a price, from the development of the traditional lighting industry In the next 1-2 years, there will be LED lighting companies or traditional lighting companies to define LED lighting products in a certain field.
However, the price can be lowered, the quality can not be reduced, some companies in order to win the market with price wars, and even at the expense of reducing product quality, in the product survey of the quality management department in 2013, LED quality door incidents frequently burst out, in the batch of 23 batches In the secondary LED lighting fixtures, the inspection failed to reach 17 batches, the failure rate was as high as 73.9. The pursuit of the minimum price, it is easy to completely ignore the quality, equal to doing three no products, in this LED In front of the market, LED companies with cost-effective LED lighting products are coming to the end and going further.
Xiaobian's point of view: The low-price strategy will have a strong impetus to the market penetration of LED lighting, but it will also increase the pressure on brand competition. Only when the price competition in the LED lighting market gradually deviates from the vicious stage of sacrificing product quality to reduce costs, will it really enter the real cost performance improvement.
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