On July 20, 2013, Linglong Tire's 2013 supporting work seminar was held in Beijing. The theme of the seminar was “Green Technology Drives the Future†and introduced dozens of vehicle manufacturers including FAW, CNHTC, Shaanxi Automobile, and Beiqi Foton to the latest product development, application and market development. Happening. Xia Xunmao, the chief engineer of the company, specially introduced the development and supporting capabilities of the exquisite tires and the future technological development trends of tire products.
Quality Improvement Drives Performance Upward
In 2012, sales of exquisite tires achieved a 17% increase. In the first half of 2013, the growth rate of enterprises still far exceeded the overall growth rate of the tire industry. From January to May, the total tire production in the tire industry in China increased by 8.12% year-on-year, while the production and sales volume of Linglong Tire increased significantly from the same period of 2012, with an increase of more than 20%.
Exquisite tire quality products have won the unanimous approval of the vehicle factory. It is understood that the company has established and improved the existing quality management system by strengthening the quality control of the raw material inspection process, production process, and finished product inspection process. In November 2012, the company successfully passed the annual review of export exemption, and passed the military's supporting audit of the State General Armament Department to enter the military supporting system. In order to ensure product consistency, each branch of the company has an independent product inspection line that invests between RMB 60 million and RMB 120 million. It is used to perform strict dynamic balance testing and X-ray inspection before the finished product is cured. 100%.
The outstanding performance in product quality control, fuel saving performance and other performances has enabled Lingxi Tire to increase its share of the OEMs of FAW Jiefang, Beiqi Foton, Dongfeng Liuqi and Shaanxi Heavy Duty Trucks. The influence of the market is also expanding.
According to reports, in 2012 the company was awarded the title of Excellent Supplier by 11 OEM companies such as FAW, CNHTC, Shaanxi Auto Heavy Truck, Dongfeng Liuzhou Auto and Beiqi Foton.
In the export market, exquisite tires are even more dominant. From January to May, under the condition that the export volume of tires exported by China's tire industry increased by only 4.39% year-on-year, the export volume of Linglong's overseas tires achieved double-digit growth. In particular, in the European market, overseas sales revenue also increased significantly.
Not only the sales volume and market share of the products are continuously expanding, but also from the data announced at this seminar, the product structure adjustment of Linglong Tire has also been effective. For example, the proportion of biased tires has decreased from 13% in 2010 to 7% in 2012, and the proportion of mid- to high-end products such as semi-steel and all-steel tires has increased rapidly. In the past five years, the output value of Linglong's tires has doubled, but the number of employees has only increased by 20%. With the automated production equipment put into operation, the operational efficiency of the company has increased dramatically.
Product Competitiveness Synchronizes International Opponents
It is understood that in the past two years, Linglong tires comply with the international green environmental protection trends, positioning high-end, and strive to create a low rolling resistance series, environmental protection series, run gas warranty series, snow tire series, low noise series, anti-slip series The six product groups meet the needs of the supporting manufacturers for tire products.
Over the years, exquisite tires have greatly improved their performance parameters in terms of rolling resistance, wetland grip, and noise. At the seminar, Xia Xunmao introduced that the environmental protection products developed by the company all comply with the European Union's labeling law. The overall level is at the C level, some at the B level, and individual at the A level. At present, the company's all-steel second-generation products have ranked first in the world in terms of roll resistance and wet slip performance, and their noise performance is close to world-class level. “The company developed a new generation of all-steel tires with a new formulation and structural design. Its grip on wet surfaces can meet Class B requirements. The third generation of semi-steel tires was developed in North America last month. The EU will complete the development and it will fully enter the market in 2014.†Xia Xunmao said. In recent years, exquisite tires have also done a lot of work in reducing the rolling resistance of tires, and have gradually gained market recognition. Xia Xunmao revealed that in a vehicle fuel consumption test conducted by a domestic automaker not long ago, the combined fuel consumption of the vehicle equipped with exquisite tires was 2.4% less than that of a vehicle equipped with a world-renowned brand tire. "This means that the exquisite tires are 15.8% more fuel-efficient than this world-renowned brand of tires," he said.
Linglong Tire also invested a large amount of funds and R&D team to improve the self-inspection ability of enterprises. For example, the company has the first domestic noise laboratory and rolling resistance test room in the domestic tire industry. The roll resistance test room was approved by the European Union in June 2012 and a roll resistance test report can be issued in the field. The company’s experimental center has built the largest mileage laboratory in the country with a total of 34 mileage testing machines. It can perform routine testing of high-speed and durability performances for semi-steel, all-steel, and large-scale engineering tires, as well as the demand for product development. Dynamic tests under extreme conditions such as dip, slip, etc.
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