Recently, Sumitomo Rubber (China) Co., Ltd. held the 2017 National Agent Conference in Shanghai, and its major agents of Dunlop Tire and Feijin Tire attended the event.
Sumitomo Rubber Industry Co., Ltd. President Ikeda Yuki, executive executive director, Asia Pacific Regional Minister Yamamoto, and Sumitomo Rubber (China) Co., Ltd. Chairman and General Manager Yamada Naoki attended the conference.
Sumitomo, Deputy Director General of Sumitomo Rubber (China) Co., Ltd. explained the status quo and development trend of China's tire market and released the development plan of Sumitomo Rubber in China.
At the meeting, Dunlop Tire proposed the 2017 brand slogan “Run Towards Challenge†and said that the Dunlop brand will continue its direction in 2016 and actively sponsor all major sports events in China.
Feijin Tire said that in 2017, the brand will continue to strengthen cooperation with Nurburgring 24-hour endurance race, Major League Baseball (MLB) and Bundesliga and other internationally renowned events, and plans to create a flying drift in China. The team will continue to participate in the D1 GP China Cup Drift Series to further expand brand awareness and influence.
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