Yesterday, the market research monthly report released by China's imported automobile market database showed that in May this year, China's customs import volume was 88,200, of which passenger cars imported 87,300, down 30.4% year-on-year. From the cumulative January-May 2015, the total number of imported cars in China was 438,100, down 22.3% year-on-year. At the same time, the overall average price of imported car sales in May was 80,000 yuan, with a preferential margin of 11.8%, a record high.
In the view of Wang Cun, senior manager of SINOMACH's marketing department, the most important reason for the decline in the volume of imported cars is that the demand for imported cars is not strong. China's imported car market is entering an in-depth adjustment period of inventory.
It is understood that due to the lag of the auto industry's judgment on the Chinese market, since July last year, the market supply and demand of imported cars have been reversed, and the inventory depth has begun to rise sharply. In March of this year, China's imported car market inventory exceeded 5 months, and the imported car market also entered the digestive inventory period, but the progress was slow. Statistics show that in May, imported cars sold 75,500 units, down 25% year-on-year, and inventory remained at 4.8 months.
“Because of the influence of manufacturers' production and logistics, it takes longer for imported cars to digest inventories. At the highest point of inventory in 2012, the market took 6 months to digest. The current market situation is very similar to that at the time. This year may require 6- 9 months to get the imported car market back to normal." Wang Cun said.
Yan Jinghui, deputy general manager of Beijing Asian Games Village Auto Trading Market, also said that this year, the domestic stock market has been diverting the investment of consumers, delaying the intention of some consumers of imported luxury cars. In addition, the rumors of parallel imported car prices on July 1 led to a serious phenomenon in the luxury car market. It is expected that the imported car market will begin to pick up after July.
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