It now appears that regardless of whether South Korea’s Hyundai and Shandong Rongcheng Huatai will embark on a joint venture, after many years of comprehensive technical cooperation, Huatai has apparently become an important pawn laid by South Korea’s modern strategy in China. The rapid development of Rongcheng Huatai, has become an important piece of the Shandong automobile industry. As a result, when the news of the joint venture between South Korea's Hyundai and Jianghuai was rumors in the industry, Hyundai Group's foreign ministers visited the Huatai Group with British-based team members and it was particularly meaningful. According to sources, as long as Santa Fe is produced in China, Huatai is the only choice. Huatai is an important piece of Shandong Automobile's Huatai Automobile, which has settled in Shandong Rongcheng. It is playing an increasingly important role in the overall automotive industry in Shandong. In the "Opinions on the Development of Auto Parts Industry in Shandong Province" promulgated in 2003, it is mentioned that before 2010, Shandong will implement the "3530 Project." That is, the provincial government will focus on supporting the three major parts and components industry clusters including the CNHTC Group, Dongyue Sedan, and FAW Qingdao. Rongcheng Huatai, Futian Zhucheng, Shifeng Group, Binzhou Pistons, Laiwu Global and other five component industrial parks, and 30 large-scale enterprises with good technical foundation, high management level, and strong product competitiveness. The relevant provincial and municipal policies should be tilted toward these three major parts and components industry clusters, five spare parts industrial parks and 30 key spare parts enterprises to create a favorable environment for development, accelerate the integration of parts and components companies in the province, and promote domestic and international cooperation. The well-known parts and components companies have joint ventures and cooperation to enhance their technological development capabilities, expand their market share, and create parts and components manufacturing bases for domestic and foreign markets that have system development and supply capabilities, and integrate parts manufacturing, R&D, and logistics. In Shandong's automobile industry layout, Shandong Rongcheng, which is opposite to the sea, is the most important component industrial park in Shandong. In the strategic plan of Huatai Automobile: "At the end of 2008, Rongcheng Huatai will have an annual production capacity of 200,000 vehicles. By then, Shandong Rongcheng will become the largest SUV production base in the country." Huatai Automobile has been able to paint such a grand blueprint, no doubt. Benefit from the strategic thinking of the development of auto parts industry in Shandong Province. Huatai to be a modern SUV production base in China In September, Hyundai Motor’s foreign ministers from China met with Huaguang’s general manager Li Guangfan. Li Guangfan clearly confirmed to reporters that as a modern SUV production base in China, Huatai Automobile must be in the modern The 10,000 plan has a special status. The president of Korea Hyundai Motor Co., Ltd. Zheng Mengjiu has repeatedly stated that China is the fifth most important market for Hyundai Motors. In 2007, Hyundai Motor’s production capacity in China will reach 1 million. Recently, South Korea’s Hyundai has stepped up its presence in China. Beijing Hyundai Motor Co., Ltd. and Dongfeng Yueda Kia will add up to 900,000 vehicles in 2008. JAC’s production capacity of 50,000 commercial vehicles and Huatai’s 70,000 SUV production capacity have become important. Chess pieces. In addition, for South Korea's modernization, the transfer of parts and components business overseas has become its most important strategic move. Shandong Rongcheng, separated by only one sea, is naturally the ideal choice for the modern group. Shandong, South Korea's Hyundai: Huatai Taifengyuan Huatai Automobile from whom, can be considered Shandong automotive development pioneer? The reporter understands that Huatai Automobile Company is part of the Hengtong Group. According to the Group's data, its assets are huge, and it is dominated by automobile manufacturing. It has a number of subsidiaries including Rongcheng Huatai Automobile Co., Ltd., Yanbian Huatai Hyundai Motor Co., Ltd. and foreign trade and leasing. The main products include SUVs, passenger cars, and construction vehicles. , police vehicles and sports cars. Huatai Modern is mainly responsible for the introduction of South Korean models and production of SUVs. At present, Huatai has a sales volume of nearly 20,000 vehicles in recent years. It has established more than 80 4S stores in 31 provinces, municipalities, and autonomous regions across the country, and has taken the lead in launching the “2·10 Service Project†for learning Haier-style services among automobile brands. In the domestic SUV brand has a strong competitive strength. Although Huatai has long been in charge of autos, it is no accident that Traka’s attack on China’s largest SUV base has hit the market. Huatetraka was listed on the national market on March 9, 2003. It had created a market record of selling 6,000 vehicles for half a year. Huatai Motors is relying on the unique cost-effectiveness, technological content, and fuel economy of Traka Korean cars, supplemented by the ever-improving sales channels of Huatai Automobile Enterprises and the after-sales service system it has created. The automobile has already jumped into the top three in the domestic SUV industry, and Huatai Traka is widely recognized by the market. From January to August 2004, Huatetraka sold a total of more than 6,000 vehicles. Compared to the downturn of the auto market in the first half of the year, this figure is rare for a SUV model that is located in the edge market segment. At the government level, Shandong and South Korea already have a good history of cooperation. The Shandong Provincial Government has even set up a communication and coordination department with South Korea's top management. Under the guidance of South Korea’s economic development in Northeast Asia, South Korea has also invested several hundred million yuan to build several automobile parts and components companies in Shandong Province. Within two years, South Korea will also build more spare parts enterprises in Shandong, and continue to export new models and new technologies to auto companies in Shandong. At present, Huatai Automobile has built a spare parts factory in Shandong Rongcheng. At the same time, Huatai Automobile is currently carrying out the transformation of its production line. The current phase of the technical transformation project has been started on the basis of the original annual output of 30,000, mainly for stamping, welding, The expansion of painting and assembly will be completed. After the completion of the first phase of the project, the production capacity will reach 70,000 units. Xinhua reporter Zhou Guangjun
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