The Mercedes-Benz car that was just approved to produce cars in Beijing has already focused its attention on the construction of marketing outlets. On Thursday, Bao Haoran, general manager of the network development department of Mercedes-Benz China Ltd., revealed to reporters: "At the end of 2004, Mercedes-Benz will have more than 50 franchised sales and service centers in China, which are in line with the 'Star Emblem' concept. The standard franchise sales and service center will reach 95%; this number will double in 2007. By then, the scale of sales service that Mercedes-Benz has achieved in China will become the most advanced in Asia. This means that Mercedes-Benz will build 100 sales and service outlets within three years. Obviously, Mercedes has learned the lesson of BMW's "slow delivery and slow outlets" in China. Han Lida, president of Mercedes-Benz China Co., Ltd., said that Mercedes-Benz in China needs to "move the horses and animals before they move." Bao Haoran stated that Mercedes-Benz is a well-known brand of luxury cars in the world and its service should also be luxurious. For this reason, Mercedes-Benz has introduced the "Star Emblem Concept" service standards and recently launched the "Star Emblem Tour" event. Participants provided an opportunity to personally experience Mercedes-Benz's "Star Emblem Concept" and understand the Mercedes-Benz service system. According to reports, "Star Emblem Concept" is the Chinese translation of Autohaus, that is, through the detailed comprehensive planning of the sales service center, integrating elegant and stylish architectural design and the most advanced technology, with a uniform appearance of the automotive showroom and workshop, through the sales The three-in-one functional combination of service, service and spare parts enables users to obtain a perfect experience in all aspects such as car purchase, maintenance and repair. In order to ensure the international standards of service implementation, Mercedes-Benz has increased its investment in personnel training. Bao Haoran stated that Mercedes-Benz currently has three training centers in Shanghai, Tianjin, and Guangzhou. In 2004, Mercedes-Benz China Co., Ltd., through cooperation with local partners, launched a comprehensive sales training program at the above three specialized training centers to train China. It has 25,000 employees and invested more than 54 million RMB. (Zhang Yaodong)
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