Swan Refrigeration won the title of China Famous Brand

On November 29th, the Trademark Office of the State Administration for Industry and Commerce announced the list of newly recognized Chinese well-known trademarks in 2011. The “Swan” trademark of Hefei Swan Refrigeration Technology Co., Ltd. stood out among many trademarks and was in the trademark management case by the Trademark Office of the State Administration for Industry and Commerce. It is recognized as a well-known trademark in China.
In 1974, the "Swan" brand was born. As the birthplace of China's first household air conditioner and the first military air conditioner, "Swan" has maintained its leading edge in the fierce market competition for more than 30 years. Achieve new transformation, positioning and leapfrog development. In the process of continuously adapting to the rapid development of the company, Hefei Swan established a professional department specializing in brand planning, implementation, maintenance and promotion, and redesigned the company's logo. The new logo adds a sense of technology and modernity. It reflects the times and internationalization. In order to promote the orderly and effective development of Chuangchi's work, Hefei Swan established the Chuangchi Leading Group, headed by the general manager of the company, Jin Congzhuo, effectively organizing the resources of various departments of the company, collecting, collating and summarizing a large amount of text and photo materials. The company's brand concept, culture, vision, etc. will be highlighted to fully promote the creation of the "Swan" trademark.
The acquisition of China's well-known trademarks is a tribute to Swan's outstanding contribution to the development of China's refrigeration industry. It is a leading technology advantage for the "Swan" brand, excellent product quality, convenient sales network, excellent after-sales service, and scientific management methods. The affirmation has a positive role in promoting the profound corporate image and expanding the popularity, reputation and loyalty of the “Swan” brand.

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