The United States TRW Automotive Group has announced that the company has invested heavily in the construction of the largest test site in Asia's Heihe, Heilongjiang Province, officially put into use, at the same time, also launched a series of economical brake, electronic and steering products for the Chinese automotive market .
TRW Automotive Group, a global leading automotive safety system provider, provides comprehensive vehicle safety solutions including brake systems, seat belts, airbags, and electronic stability systems. It has 90 plants and 65,000 employees worldwide. In 2008, sales were 15 billion U.S. dollars, of which European market accounted for 57%.
“Over the past six months, the global auto parts industry has experienced a dramatic decline like a roller coaster, and most companies have suffered severe losses. Fortunately, due to a diversification strategy that does not rely on a single market or a single manufacturer, TRW is The impact is relatively small," said Gu Ningxi, president of TRW Asia Pacific.
"Truelink has always attached importance to the Chinese automobile market." Gu Naixi said that at present, Tianhe Group has established Electronic Components Co., Ltd. in Shanghai and established a technology center in the Asia-Pacific region. It also cooperates with FAW-Volkswagen, Ford China and Chery. Established a cooperative relationship. “Two years ago, only 10% of our sales revenue in China came from local self-owned brand companies. Now this proportion has jumped to 30%.â€
Gu Naixi said that in order to tailor products for the Chinese market, the TRW Asia Pacific Technology Center has set up an “innovation team†to help localize raw materials, adopt new materials, and adopt new standards, without subtraction. By means of cost optimization such as new designs and new processes, products that are low-cost yet meet the safety standards of developed markets are developed.
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