Recently, Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd. and Xi'an Xiwo Bus Co., Ltd. carried out the theme activity of “Hi-Tech Co., Ltd. – High-end Power Summit for High-end Passenger Cars at Xiwoxi Dieselâ€. This marks the official launch of deep cooperation between Xichai and Xiwo.
Six years ago, Xichai and Xiwo began to cooperate. In 2013, we will carry out in-depth cooperation and will explore common development concepts and jointly seek better operational solutions. There may not be an immediate increase in sales, but it has quickly created a positive and mutually beneficial atmosphere of cooperation.
The cooperation between the two parties will not only be matched with the engine, but also include joint research and development. The two parties will communicate, coordinate and integrate in teams, technologies, and ideas. In particular, for the “single order†phenomenon of users in the passenger car market, the two companies will work together to jointly respond. The Xichai engine, which already has the intelligent remote service function, can cooperate with the West Bus in this regard, and can provide users with functions such as remote fault diagnosis and fleet management.
Xi Chao Bus Co., Ltd. General Manager Liang Chaojun said that the deeper cooperation between Xiwo and Xichai will undoubtedly develop high-end passenger cars that are more in line with the needs of customers, provide the best passenger cars and the best power combination for users.
According to Qian Hengrong, director of FAW Jiefang Xichai Plant, in the truck market, under the same conditions, heavy trucks fitted with Xichai engines cost 10,000 to 20,000 yuan more than models equipped with other brand engines, and the users have already accepted it.
In recent years, FAW Xichai has adjusted its strategy in the passenger car engine market. Instead of pursuing a quantitative scale, it tries to shape the brand and shift from product marketing to brand marketing. The high-end positioning of FAW Xichai in the truck market will also be gradually transplanted into the bus market. Qian Hengrong stated that Xiwo is a high-end passenger car brand. The cooperation with Xiwo provided a good carrier for Xichai Aowei's brand influence in the field of passenger cars. It has promoted and led the way and helped establish the high-end power brand image of Xichai Bus.
Xiwo is in a strategic transition period and has been sticking to the high-end passenger car market, seeking quality and quantity. In order to better adapt to the needs of the Chinese market, Xiwo hopes to adopt various measures to solve the problem of cost reduction and hardship, while not reducing manufacturing standards, it will still produce passenger cars in accordance with the design requirements and technical level of Volvo Buses. The positioning of Xichai's "national brand, high-end power" is no doubt coincident with the original intention of Xiwo to develop its own brand in the context of joint ventures. The joint effort with Xichai will undoubtedly help Xiwu Bus achieve a breakthrough in the domestic high-end passenger car sector.
It is understood that since in-depth cooperation, it has obtained more than 10 high-end planned orders in the short term.
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