On January 28, 2015, Yuchai Heavy Industry held its 2015 marketing conference in Nanning, Ningxia . The conference focused on the theme of “Meeting with Mutual Passionâ€. Gu Tangsheng, President of Yuchai Group Co., Ltd., Shen Yifeng, a foreign shareholder, Li Hanyang, Chairman of Yuchai Heavy Industry, and Zhang Shiyong, General Manager of the company, and 32 dealers from across the country. Representatives attended the conference and the conference was chaired by Wang Wei, deputy general manager of Yuchai Heavy Industry.
Yuchai Heavy Industry Holds 2015 Marketing Conference
Gu Tangsheng pointed out that the current debt problem of Yuchai Heavy Industry has been effectively solved, the most difficult period has passed, and the situation has stabilized. Yuchai Group will continue to work hard with Yuchai Heavy Industry to bravely face the difficulties and overcome difficulties. Gu Dangsheng put forward four requirements for Yuchai Heavy Industry: First, Yuchai Heavy Industries still insists on the proper development of products. Under strict control of cash flow, product development must be done to protect cash flow. In the most favorable direction for sales work, secondly, product quality is the lifeline of Yuchai Heavy Industry. Products must stand the test of the market and become products that are widely praised and sold on the market; at the same time, Yuchai Heavy Industries' brand Third, whether in good times or in adversity, internal control must be unrelenting. Fourth, Yuchai’s team still has to maintain a strong morale and passionate working mentality, continue to work together, and sincerely unite.
In his speech, Li Hanyang focused on understanding the term “faceâ€. He pointed out that during the two years from 2013 to 2014, Yuchai Heavy Industry experienced unprecedented difficulties, but it was still full of vitality in times of great difficulty. Yuchai Group, Yuchai Heavy Industry and distributors are still faced with a positive attitude to face difficulties and excavate vitality. In 2014, Yuchai Heavy Industries carried out work on the principle of “stabilizing, increasing, lowering, and controlling†according to the order of the department and achieved remarkable results. In 2015, Yuchai Heavy Industry will work together on four major segments, such as excavators, parts manufacturing, general road equipment, and other businesses. Li Hanyang emphasized that the hard work, the creation of products with a high level of profitability, and the transformation of external "blood transfusions" into internal "blood-making" are fundamental to the healthy development of the company. Li Hanyang asked Yuchai Heavy Industry and distributors to continue to maintain the spirit of Yuchai’s iron army that “has not determined that Castle Peak is not relaxed.†It is strongly facing various difficulties along the way and believes that Yuchai Heavy Industries will certainly become a steelmaker and will have one in the next few years. A new, better gesture.
The conference comprehensively summarized the sales work of Yuchai Heavy Industry in 2014 and clearly defined the marketing ideas and sales targets in 2015.
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