On December 2, 2010, Baotou Bei Ben Heavy Duty Truck Co., Ltd. held the 2011 annual meeting of dealers in Baotou, Inner Mongolia. In 2010, Beiben sold a total of 40,188 heavy trucks, an increase of 43.3% over 2009. By the end of the twelfth five-year plan, Beiben plans to sell 120,000 cars annually, establish a large-scale commercial vehicle company, and become the second camp of China's heavy truck industry.
In order to achieve the 12th Five-Year Development Goal, Bei Ben has established a series of development strategies that can be summarized as the 4544612 development strategy. During the 12th Five-Year Plan period, Beiben will endeavor to expand its financing channels through extensive asset reorganization, joint ventures and cooperation, issuance of bonds, and the establishment of strategic partnerships with banks. It will widely absorb social capital and invest 8 billion yuan to develop 4 capabilities: including investment 30 The core manufacturing capability including 100 million yuan in engine projects, strengthening research and development capabilities, upgrading the level of informatization and marketing network service capabilities; building 5 platforms: gradually establishing a digital platform for R&D, manufacturing, sales, logistics, and management; 4 major products Platform: Gradually form a platform for heavy, medium, light and passenger vehicle series; 4 model series: Continuous improvement of roads, engineering, special vehicles and special vehicles; self-developed cabs, frames, suspensions, transmissions, axles and Engine 6 core components. After the completion of the above-mentioned strategic objectives, Beiben will realize the annual sales of 120,000 commercial vehicles at the end of the 12th Five-Year Plan period. The company's strength ranks second in the industry, and Bei Ben heavy trucks have become well-known trademarks in China.
According to reports, before 2006, dump trucks were the absolute main force in Beiben heavy trucks. In 2010, in the sales of Beiben heavy trucks, dump trucks accounted for 40.8%, tractors 34.1%, mixers 8.8%, other models 16.2%, and the gap between product sales structure and industry structure further narrowed. In 2010, Beiben heavy truck achieved sales revenue of 10 billion yuan for the first time, reaching 11 billion yuan, an increase of 53.4% ​​over the same period last year.
In 2010, Beiben heavy trucks sold more than 40,000 vehicles, and the industry status and market position have significantly improved. During the 11th Five-Year Plan period, Beiben accumulated a total of 118,197 heavy trucks, which was 7.6 times the cumulative sales of 15,600 units during the tenth five-year period, which was 42.4 times of the accumulated sales of 0.2785 million units during the nine-fifth period.
In the 20-year history of heavy truck development in Bei Ben, the Eleventh Five-Year Plan is the most brilliant stage of development. During the 11th Five-Year Plan period, Beiben’s annual sales of heavy trucks were 10,000, 15,000, 25,000, 28,000, and 40,000 vehicles. "The sales of the eleventh five-year plan continued to increase and Beirun Heavy Duty Trucks has soared. Then, in addition to the continuous development of the national economy, what makes Beibei come back to life and come to the fore? The 11th Five-Year Plan is a five-year period in which Beiben adjusted its thinking, laid the groundwork, and adapted to the market. It is a stage where the heavy-duty heavy truck becomes a heavy truck that the common people can afford. â€
In 2011, although China's heavy truck market is not as optimistic as in 2010, it will maintain steady growth. The tractor market in China began to enter a period of rapid growth from the spring of 2011, and special vehicles will continue to grow rapidly. Construction vehicles are still in a phased growth period. In light of its own development needs and market development trends, Bei Ben’s 2011 heavy truck sales plan is to ensure that the 5 fight 6: to ensure the sales of 50,000 heavy trucks, and strive to 60,000. It is reported that the V3 high-end heavy truck built for the road logistics market at the Beijing International Auto Show in 2009 debuted, and developed for three years, and has already completed preparations for batch production. At the end of 2010, more than 1,000 V3 high-end logistics models were put on the market, and the current booking status is very good. In 2011, V3 is expected to sell more than 20,000 vehicles, accounting for 41% of the sales of Bei Ben. This will further optimize Beibei's product mix and increase Bei Ben's influence in the heavy truck mainstream market.
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