Machinery industry salesman must see: E-commerce website promotion B2B platform marketing

For traditional businesses that develop e-commerce, due to the tremendous abundance of resources and the increasing substitutability of products, the current market has changed from a seller’s market in the past to a buyer’s market, and wine is not afraid of a deep alley. Never return.

Network promotion has the characteristics of low cost of ownership, good effect, etc. It can enable the majority of SMEs to compete with large enterprises on the same platform. In the traditional promotion media, SMEs were difficult to share with large companies due to capital and manpower constraints. Competitive. Nowadays, enterprises are only confused about how to choose a suitable promotion method, and they are also full of questions about how to operate. A lot of experts Yue Hao elaborated on how e-commerce can be marketed through the B2B platform.

B2B is the e-commerce between the enterprise and the enterprise. Two Bs in B2B represent Business, and "2" is the homophony of English "two", representing "to". That is, the exchange of products, services, and information between the enterprise and the enterprise via the Internet.

B2B means that both the supply and demand sides for e-commerce transactions are merchants, businesses, and companies. They use Internet technology or various business networks to the platform to complete the business transaction process. These processes include: release of supply and demand information, ordering and confirmation of orders, payment processes and issuance, delivery and receipt of tickets, confirmation of distribution plans and monitoring of the distribution process.

A lot of experts Yue Hao pointed out that the B2B platform's company home page pictures must be well-made. The product must be uploaded with a good picture. A good picture can give potential consumers a preliminary impression of the company and the product. Can also stand out in mass product information. Product Content Fill in the title with product keywords to help search within the site. Product Details The parameters are as full as possible. When dealing with B2B product release templates, some parameters such as product brand, model, material, process, product name, color, specifications, origin, and implication are expanded in the information. Try to get customers to understand your product and understand your company.

Don't let your product information sink into 10 pages and update your product immediately. Try to get your product information to the front so buyers can easily find you when they look for it. Continuously improve the ability to communicate with customers, this is a learning, do not rush to success, the probability of opening will be able to break the door is very small. Defensive counterattacks, full attack on the strategy, but let customers feel your professional, sincere, feel your company's strength. Intentional customers call on a regular or irregular basis, but this must be well-scaled. Forgetting your customers will be simple and let him remember you or your company, product. Not far from success. A lot of experts, Yue Hao, believe that it is especially important for the B2B platform to have someone responsible for product updates and customer consultation.

A large number of experts, Yue Hao, said that in the promotion of e-commerce through the B2B platform blogs, forums to enhance the company's visibility in the industry circle. On some well-known forums and blogs, they have more knowledge of some friends and are enthusiastic about helping others to seek help and gain trust and goodwill from others. Helping others is helping them at the same time. You don't know that these friends will have a need for your product one day. Civilized language, maintain the image of forums and blogs. Remember, you = company, represents the brand.

At present, there are several famous domestic B2B platforms for reference: Dunhuang.com, Mingwan.com, Chinese suppliers, and Made-In-China.

The key is to have executive power. A lot of experts Yue Hao emphasized this point in e-commerce promotion discussions. B2B platform promotion focuses on implementation. Only after a long period of practice can we know how to use it properly and how to find effective solutions when encountering various problems. Even better promotion methods cannot produce good promotion results if they are not well implemented. Through continuous practice, a large number of resources can also be accumulated, such as forum resources, blog resources, and QQ group user resources. These resources are very valuable for future work.