Microsoft Corp. launched the Microsoft wristband on Thursday and announced it has entered the crowded fitness tracker market. The full-color touch screen bracelet uses wisdom driven by cloud power data. In order to defeat Apple's watch market, Microsoft's wristbands have been listed in the United States, but still lag behind other fitness equipment. With so many choices on the market, it's hard to tell which one has the upper hand. For the past 10 years, Apple has achieved unbreakable success in all categories, but when it comes to the design of this part of wearable devices they may become a big loser.
The design of Apple's watch is only applicable to its iOS ecosystem, no accident, which means that only iPhone users will buy it. At the same time, Zhuobang is not a mobile phone business, so its device can be compatible with Android and iOS, enabling them to draw as many smart phone users as possible. Fitbit's device compatibility across Android, IOS and Windows Phone. And the new strategy at Microsoft certainly applies not only to its Windows Phone. More compatible with Android and iOS. Microsoft hopes to attract users of competing platforms, while users of Windows Phone version also provide voice assistance.
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