Trinity crane sales of 1.3 billion "service first brand"

From February 26 to February 28, 2011, Sany Crane's “Quality Changing World Service is True and Honest” spring national exhibition was held simultaneously in hundreds of cities, attracting the participation of more than 20,000 domestic hoisting customers. At the same time, the spring national exhibition held a variety of affordable and profitable sales promotion activities. At the same time, it also launched the industry-leading “211” and “311” after-sales service commitments and released the “first service brand” of Trinity cranes—“zero distance”. "Connecting services" has become the focus of attention.

In the three days, the joint exhibition achieved sales of nearly 1.3 billion yuan, for the first time to achieve the full bloom of the main provincial capital cities and second-tier and third-tier cities. Compared with previous years, the joint-venture sales increased by nearly 50%, becoming the largest scale exhibition of Sany Cranes in previous exhibitions. The most extensive and best-selling exhibition.

In the subsequent survey of customer satisfaction, Sanyi Crane achieved a good score of 89.6, and the brand spread received a good reputation.

Service commitment blew the audience

On February 26th, although the weather was still chilly outside, the site of the Sanyi Crane Springs Exhibition had already been crowded with customers who were attracted to the show. The exhibition halls in the major exhibition areas were full. Taking advantage of this spring group exhibition, Sany Crane’s “211” service value promise and “311” brand value promise launched by weightlifting have become the focus of most attention from customers.

In the Linyi exhibition area in Shandong, Qi Jian, general manager of the Sanyi Crane Business Department, came to the scene to interpret the joint exhibition and promotion policies to clients. When customers learn that, from 2011 onwards, the crane warranty period will be extended to 2 years; all failures will be repaired after 24 hours, otherwise compensation will be given; and 3 years later, new service measures such as 50% old-machine value replacement, heavy weight, etc. At the same time, on-site customers broke out with thunderous applause, and the customers stood up and the atmosphere was very lively. A customer in Shandong said: “The new service policy launched by SANY completely dispels our worries. I have been a crane for so many years and have never seen any company that dares to make such a commitment. Moving."

The exhibition also set up valuable lottery sessions to surprise customers from afar. At the Tianjin fair, customers signing on the spot have access to laptops, and large-tonnage signing customers have access to awards such as vans and cars.

At the Linfen exhibition site, Mr. Wang, who purchased a 25-ton truck crane, was lucky enough to win the top spot and pumped a Passat sedan. He excitedly told reporters: “Actually, I was preparing to change a new car recently. This wish was fulfilled for me. I would like to introduce my old friend to attend the next exhibition. I hope this fortunate can continue."

Thanks to the dual incentives and generous on-site rituals in various forms, this year, the number of orders for each venue at the show has reached a record high. The hot sales scene far exceeds the expectation of the on-site staff. Some exhibition areas even have a shortage of on-site signing contracts. In the Chongqing area, customers signed one-off orders for 20 truck cranes; Yantai and Guangzhou respectively set a good score of 81 and 70 on the spot.

"The signing of the contract was sweating all over the body." This is the reporter heard the most "complaints" of the supervising leaders responsible for signing the contract. However, when people say such "complaints," their faces are full of proud smiles.

STC series of new products hot

Chongqing Jijie High Lifting Equipment Installation Engineering Co., Ltd. is the first user of Sany Crane STC series products. They signed 15 new STC series products in 2010, covering various models ranging from 16 tons to 500 tons. Among them, some products have been used for several months, the company responsible person told reporters that they can clearly feel that after the product upgrades, the performance is more stable, operation and use more handy. At this spring exhibition, the company once again made a name for itself. It signed 20 STC cranes at one time to expand the company's strength and meet the many demands of regional development.

According to report, the new trial production plant of the Crane Division put into use at the end of January 2011 laid a solid foundation for new products introduced this year. The STC product line has been gradually improved, especially with the addition of STC1000C, the first five-bridge 100-tonne crane in China, and the STC250H, which has an industry-leading advantage, to enhance the product performance of Sany Crane.

Among them, the most notable performance is the STC250H. It not only has a long boom, it has a total length of 39.5 meters, a maximum lift height of 48 meters, and an arm length and lifting height. The hydraulic system inherits the advantages of the previous QY25C. And using the imported HUSCO main valve, the system is more stable, micro-motion is good, and the operation is more accurate; the span of the leg is 5.3 meters x 6.2 meters, and the stability of the whole vehicle is stronger.

It is precisely because of better configuration, superior performance and more stable operation that STC series products have performed outstandingly in this national exhibition, becoming the preferred “darling” for many customers, and the number of signing orders accounted for 70 of the total number of orders. %the above.

General Manager Qi Jian of the Trinity Crane Division told the reporter: “This year, we will continue to increase investment in R&D to achieve mass production of STC products; we will cooperate with quality control, service first brand and other measures to improve product quality. And service quality, and enhance the brand awareness and reputation of SANY cranes."