Recently, CCTV's Weekly Quality Report exposed the quality issues related to the nationwide security door products, which has aroused strong repercussions in the industry. Most security door manufacturers in our city believe that this incident is beneficial and disadvantageous, and it will create a rare opportunity for the sound development of the entire industry. The ascendant security market is the emerging pillar industry of Yongkang. As of the end of September, there were 277 related companies in Yongkang City, achieving a production value of 3.576 billion yuan, an increase of 44% year-on-year. Among the top 10 companies, the output value reached 2.677 billion yuan, an increase of 49% year-on-year, accounting for 75% of the total volume of the industry. In the past 10 months, the Group has produced and sold 860,000 anti-theft doors. It is estimated that it will exceed 1 million baht in the whole year and self-exports will reach 15 million US dollars. Yongkang anti-theft door has always occupied 50% of the national market share with the three provinces in Northeast China. Since the beginning of this year, Yongkang companies have focused on the research and development of high-end door products such as steel doors and interior doors, successfully developed the EU market, exported more than 40 countries and regions, continued to increase production and exports, and monthly production and exports exceeded 1.5 million.樘 and 100,000 樘, quickly accounted for more than 70% of the country's export share. According to reports, the city’s exports in the first 10 months increased by 240% year-on-year, and it is expected that the total exports this year will exceed 100 million U.S. dollars. “This year Yongkang anti-theft door companies have added 63 nets. This is the second wave of investment that is strongly driven by market demand.†According to Lou Lizhen, deputy director of the Foreign Trade Bureau of Yongkang City, the rise of real estate in the Midwest, new rural areas, and small and medium-sized towns The comprehensive development of the construction, the expansion of the international market and the replacement of the first generation products are all direct incentives. This year's Russian building materials exhibition, Yongkang has 30 to 40 companies exhibiting, and the effect is good, many companies have the intention to set up offices in Russia. Xingyue Group has become the first leader. She said that electric tools, insulation cups, and recreational sports cars are currently the three major brands of Yongkang's foreign trade. According to the current export situation of security doors, in the next year or two, it will become the fourth largest brand industry for Yongkang exports. Enlightenment from "Hals" Lu Qiang is chairman of Zhejiang Hals Industry & Trade Co., Ltd. In 1989, he worked with the Shanghai Pencil Factory to use the technology and brand of his collaborators to produce "Great Wall" and "Chinese" pencils. In just a few years, the company became a well-known large-scale enterprise in Yongkang. In 1995, when the Yongkang thermos cup heats up, Lv Qiang tried to use the water to test his body and he also wanted to climb the opportunity of the nation’s imminent spread of electronic scales. As a result, the vacuum flask did not do a good job and it also lost more than 3 million yuan on electronic scales. In 2000, Lv Qiang reentered the insulation cup industry. After several years of hard work, he is now the leading company in the industry. This year, it can realize sales revenue of 250 million yuan and self-export of 20 million US dollars. “The success or failure is whether they are really making products or whether they are profitable.†In 1995, the history of the rise and fall of the Yongkang thermos cup only lasted for one year. Under the slogan of more than 3,000 companies, the industry was almost completely wiped out. According to reports, the current Yongkang insulation cup enterprises have developed to more than 800 (eight over a hundred million), "Hals" can quickly rise suddenly, the secret is to do a good job to ensure that consumers are assured of each insulation cup. In Lu Qiang's words, to do a product is to do conscience. The ups and downs of the anti-theft door industry are a true reflection of the conscience history of the operators. One year in a single industry, Wang Li and Yang Yang won the title of two Chinese famous brand products. This is a pioneering work in the history of Yongkang industry. CCTV's "exposure effect" "The exposure of CCTV is also a good thing. It is a rare opportunity for the security door industry to reach a new level." Yesterday, the reporter interviewed some security companies such as Yongkang Xinduo, Jinda and Wuyi Wanjia, and other security companies. What the managers heard was all this kind of voice. Strictly speaking, the door products are only divided into anti-theft doors and non-security doors. The steel doors, entrance doors, and protective doors on the market are non-security doors. The market price of general security doors is between two and three thousand dollars, but the sales price of non-security doors is only a few hundred dollars. In addition to the price, the two differ greatly in the material standards: the general non-security doors, the thickness of the facade plate is 0.3 ~ 0.4 mm, the gantry steel is 1 ~ 1.2 mm; the security door facade steel is 1 mm, the mast is Two millimeters. "However, defects are not caused solely by manufacturers." According to industry insiders, the anti-theft door GB was established in 1998. Not only is it imperfect, but it also hides a greater hidden danger in the standard of locks: as long as the tamper-proof time For more than 15 minutes, the security door that opens outside the lock in one minute is a qualified product. In recent years, due to the temptation of huge market space, Jiangxi, Anhui, Heilongjiang and other places have successively launched a large number of door industry enterprises. Driven by interests, coupled with the paralysis of achievements in some areas, the production and sales of counterfeit door industry have been flooded. . CCTV's exposure was timely. The “Golden Crest†blow played at least two roles: First, it allowed consumers to pay attention to security doors and how to understand security doors and non-security doors. Second, the functional department would take the opportunity to invert the situation and strengthen The intensity of supervision has gradually paved the way for the maintenance of a good market competition order and the reshuffle of the industry in the future. Perhaps this is the "exposure effect" of CCTV that has long been aspired by conscience industry operators. Leading to lead bigger and stronger "Wankang anti-theft door industry will go in the future?" Faced with many worries of people inside and outside the industry, Yongkang City Economic and Trade Bureau Secretary Lu Gonghe believes that through leading, bigger and stronger, not lost. After the "CCTV exposure," the security door industry can still rise stronger? There are three reasons why Lu Gonghe’s claim is supported: First, there are leading brands leading companies. The Yongkang anti-theft door industry has two Chinese famous brand companies, Bu Yang and Wang Li. There are also six companies including Bu Yang, Qunsheng, Wang Li, Xinduo and Xingyue (accounting for half of the national security door industry). Exempt products, their production and sales are among the best in the industry. This advantage is unique in Yongkang's eight pillar industries. The Yongkang Municipal Party Committee and the municipal government also registered the “Yongkang†public brand, and like a group of companies with loud brands, they carried out brand promotion during prime time of CCTV. Second, the prototype of the socialized division of labor and specialized production system is now in place. According to incomplete statistics, there are currently hundreds of security door accessories manufacturers. Third, the revised national security door standards will be introduced soon. Lu Gonghe said that this is a development opportunity brought about by the two-pronged approach of rectification and regulation. It is reported that the forthcoming "General Technical Conditions for National Anti-theft Security Doors" will be divided into four levels of A, B, C, and D. The Provincial Bureau of Quality and Technical Supervision is also developing the "entry standard." According to national regulations, the production and sales of anti-theft doors will become more "sunshine" in the future. Every anti-theft door manufacturer must put four standards, such as “what locks are used, the thickness of the door frame steel plate, the thickness of the facade steel plate, and the protection against non-opening timeâ€, and become the permanent mark of the product to increase the recognition of consumers. Awareness level. Standards and supervision of "sunshine", consumers will know what door they bought, if there is a problem, they can be handled according to the complaint. “Opportunities are at hand, and the formation of an orderly market requires the meticulous care of the government and related functional departments.†This is the reporter’s most mentioned topic in the interview.
Release date:2006/12/11 9:22:36
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