Spare parts company network marketing flaws

Many leaders of small and medium-sized auto parts companies think that network marketing management is to build a website. To build a website is, of course, a graduate of a computer major. In fact, the network marketing management needs talents of comprehensive quality. For example, doing network marketing in foreign markets requires four skills: network technology, foreign language tools, marketing knowledge, and product knowledge.

From the aspect of recruitment of auto parts enterprises, computer graduates may be familiar with C language or Delphi programming language, but they are not very useful when developing auto parts network marketing, and some non-computer professional students With his own interest in self-study of these knowledge, master more comprehensive.

The small and medium-sized auto parts companies must organize a project team to carry out network marketing management. The project team leader should have the overall quality of the above four aspects. Next, configure a professional designer, a more professional network programmer, 1 A more professional foreign language translator can start by recruiting a salesperson who is in charge of communicating with customers via a foreign language. If the online inquiry is too busy, then an auto parts company network sales team will be formed. To cooperate.

The small and medium-sized auto parts companies develop network marketing management, often with insufficient resources. Their lack of confidence in online marketing, only willing to spend a few thousand dollars to design a company to design a website, and then on the business card logo on the website seems enough. On the other hand, although another part of the small and medium-sized auto parts enterprises invested a lot of money, they did not put money into practice. In fact, online marketing does not require high-performance computers, servers, or dedicated fiber. More money should be invested in two aspects. First, the salaries and bonuses of project team members are the cost of online advertising. Remember not to invest money in equipment.

Many small and medium auto parts companies are aware of the importance of online marketing management, but people in charge of the company and even the entire company do not know how to conduct online marketing, so they look at how competitors' websites are doing and how they do it themselves.

In terms of website design, many auto parts companies' websites are you copy me, I copy you, the design style is similar, the columns are similar, and even the contents are similar, do not reflect the auto parts company's personality or product personality, but also do not from the target customer group Think from an angle. In terms of website promotion, there is no consideration from the perspective of the customer. Did not consider who the potential customers are. If you do not think about these issues, there will be no targeted investment in auto parts advertising, which will lead to serious waste of advertising funds.